so I hope you'll take the time to read how it is done. by Bob Frazier
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THE 'KILLER' COVER LETTER (PART ONE)
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A letter is a universal implement of business and the greatest potential creator of and transactor of business in the world -- that's what gives it such great power and potential.In show business, we use several different kinds of business letters, from time to time - but the most=================================
important, in our dealings with the industry is the so-called "cover letter."Since a cover letter can often mean the difference between getting a call and not getting a call - it's important to take your time to plan and execute your cover letter long before you start sending submissions. A good plan is to have several "cover letters" prepared ahead of time to use in various circumstances.
There is quite a difference between a cover letter to an agent and a casting director - or between a producer and a director. Having pre-prepared letters will save you time - and the homework of preparing them ahead of time will give you ample opportunity to "polish" every communication with others - through your written words.
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SELLING WITH WORDS ON PAPER
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The problem with most cover letters is they are not "aimed" properly and therefore rarely hit the target. It is crucial to take your time - and work through the pain of several re-writes ... to get each of your prepared letters 'right.'Letters do have their limitations and their advantages. And every actor is well advised to understand them. For instance, a letter has the inherent weakness of lacking personality (one of the best tools a salesman has).But it does have some natural advantages that can be used to "connect" with the reader - if it is written effectively. As I said there is a slight disadvantage in letters ... of not being able to convey your 'in-person' personality.
But a well thought out and carefully written letter has the distinct advantage of being able to carry a message of quality and professionalism. It will also arrive on the recipient's desk with exactly the same amount of enthusiasm and freshness as it left your hand. Your cover letter, if written clearly will never misrepresent you - or your skills. It won't get discouraged or lack confidence at the last minute. It won't get flustered.
In fact, a written communication is immune to all the pitfalls of an in-person meeting
and can represent you faithfully, promptly and efficiently.
CHECK IT OUT TODAY! GO HERE to See "NailIt" http://www.bobfraser-nailit.com
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YOUR REAL PURPOSE IN WRITING
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In fact, a written communication is immune to all the pitfalls of an in-person meeting
and can represent you faithfully, promptly and efficiently.
CHECK IT OUT TODAY! GO HERE to See "NailIt" http://www.bobfraser-nailit.com
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YOUR REAL PURPOSE IN WRITING
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Many actors make the mistake of thinking that a cover letter's purpose is to introduce yourself to a casting director, agent or manager. In fact, every letter you send should carry your sales message. That's because the written word is the greatest salesman known to man - and it's no different in show business.With all this in mind, it's important to understand that it's generally a very bad plan to try and "knock it out" just before sending your submission.
In other words ... this is more homework.In order to write an effective cover letter it's critically important to understand the principles that govern a letter whose main object is to "sell the prospect' on the idea that meeting you is a good idea. And to use the order, position and essential elements that make up a letter that "pulls."
Those essential elements are:
1. The Opening
2. Developing Interest
3. Handling Objections
4. Using Salesmanship
5. The Close
Next posting we'll walk you through these steps - and construct a template letter that you can use to build your own 'killer' cover letter.
Have a great day and, as always ... Much Success, Bob
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"Reprinted from THE ACTOR'S TOOL KIT, the email course for subscribers of
Show Biz How-To - The Free Actor's Newsletter.
Copyright © 2008 Bob Fraser Productions All Rights Reserved"
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